Privacy Policy
Last Updated: August 6, 2026
Village Run Club ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered running coach platform.
Information We Collect
Account Information
When you create an account with Village Run Club, we collect:
- Email address
- Name (if provided)
- Account credentials
- Profile information you choose to provide
Strava Data Collection and Usage
Village Run Club uses the Strava API to enhance your training experience. When you connect your Strava account, we collect and use the following data:
What Strava Data We Collect:
- Profile Information: Your name, profile photo, and athlete ID
- Activity Data: Running activities including distance, duration, pace, heart rate, elevation, and GPS routes
- Performance Statistics: Personal records, training metrics, and historical performance data
- Activity Metadata: Activity titles, descriptions, timestamps, and kudos
How We Use Your Strava Data:
- AI Coaching: Our AI coach "V" analyzes your running activities to provide personalized training advice and coaching
- Training Plan Generation: We use your activity history to create customized training plans tailored to your fitness level and goals
- Performance Analysis: We track your progress over time to help you improve and reach your running goals
- Dashboard Display: We display your recent activities and statistics in your training dashboard
Important Strava API Compliance:
- Strava Monitoring: Strava actively monitors all API usage to ensure compliance with their terms of service
- Data Retention: We cache your Strava activity data for a maximum of 7 days to improve performance, after which we refresh it from Strava
- No Data Sharing: We never share your Strava data with other users or third parties
- No AI Training: Your Strava data is never used to train AI/ML models or for any purpose beyond your personal coaching experience
- Direct Links: All activities displayed include "View on Strava" links back to the original activity on Strava.com
- Attribution: We display "Powered by Strava" attribution wherever Strava data is shown
Your Right to Disconnect: You can disconnect your Strava account at any time from your dashboard settings. When you disconnect, we will delete all cached Strava data within 48 hours.
Conversation Data
We store your conversations with V (our AI coach) to provide continuity and personalized coaching. This includes:
- Your messages and questions
- V's responses and coaching advice
- Training plans and recommendations
- Session history and context
Health and Fitness Data (Apple Health)
With your permission, the V app reads health metrics from Apple Health (HealthKit): heart-rate variability, resting heart rate, and sleep duration and stages. To calculate your daily training-readiness score and personalize your coaching, the app securely transmits these daily metrics to our servers, where they are:
- Stored encrypted and linked to your account
- Automatically deleted after 90 days (rolling window)
- Combined with your training history in V to assess recovery and training load
Your health data is used only to provide coaching features to you. We never use health data for advertising or marketing, never sell it, and never share it with third parties. It is processed on Amazon Web Services infrastructure in the United States solely on our behalf. You can stop collection at any time by revoking Health access in iOS Settings (Settings → Privacy & Security → Health), and deleting your account permanently removes all stored health metrics along with your other data.
Usage Data
We automatically collect certain information about your device and how you interact with our service:
- IP address
- Browser type and version
- Pages visited and features used
- Time and date of visits
- Time spent on pages
How We Use Your Information
We use the information we collect to:
- Provide and maintain our AI coaching service
- Personalize your training experience and recommendations
- Analyze your running performance and progress
- Generate customized training plans
- Improve and optimize our service
- Communicate with you about your account and service updates
- Respond to your support requests
- Ensure security and prevent fraud
We Do NOT:
- Sell your personal information to third parties
- Use your data for advertising purposes
- Share your training data with other users
- Use your Strava data to train AI models
- Share your information with third parties except as described in this policy
Data Storage and Security
We implement industry-standard security measures to protect your personal information:
- All data is stored on secure AWS infrastructure
- Data in transit is encrypted using HTTPS/TLS
- Access to your data is restricted to authorized systems only
- We regularly review and update our security practices
Third-Party Services
We use the following third-party services to operate our platform:
- Strava API: To sync your running activities and performance data (see Strava Data section above)
- Amazon Web Services (AWS): For hosting, data storage, and AI processing
- AWS Bedrock: Powers our AI coach V using Claude AI models
These services have their own privacy policies and we encourage you to review them.
Your Data Rights
You have the following rights regarding your personal information:
- Access: You can request a copy of your personal data
- Correction: You can update or correct your information at any time
- Deletion: You can request deletion of your account and all associated data
- Disconnect Strava: You can disconnect your Strava integration at any time
- Data Portability: You can request an export of your data in a portable format
Delete My Data
You can delete all your personal data at any time by using the "Delete My Data" button in your dashboard settings. This will:
- Permanently delete your account and profile information
- Remove all conversation history with V
- Delete all cached Strava data
- Disconnect your Strava integration
- Remove all training plans and recommendations
Note: Data deletion is permanent and cannot be undone. The deletion process completes within 48 hours.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide you services. Specific retention periods:
- Account Data: Retained until you delete your account
- Conversation History: Retained until you delete your account or specific conversations
- Cached Strava Data: Refreshed every 7 days maximum
- Health Metrics (Apple Health): Rolling 90-day window, then automatically deleted
- Support Requests: Retained for 2 years for customer service purposes
Children's Privacy
Our service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.
International Users
Your information may be transferred to and processed in the United States or other countries where our service providers operate. By using our service, you consent to this transfer and processing.
Contact Us
Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the data and the context:
- Performance of Contract: Processing necessary to provide our coaching services
- Consent: You have given explicit consent for Strava data integration
- Legitimate Interests: To improve our service and ensure security
- Legal Obligation: To comply with applicable laws and regulations